VEGA and Tuborg cuts down on throw away plastic. We created the concept, the cups and the campaign.
VEGA was sick and tired of the mountains of throw away plastic cups littering the floor after concerts. They planned to introduce new reusable cups and thereby drastically reduce plastic waste.We handcrafted the visual concept from 25 years of old VEGA posters. Creating new unique collage-based cup designs out of the old poster designs — the essence of reuse.
The concept of collages was translated into film as a vibrant campaign spot promoting the new cups, the new visual design and new beginnings.
The entire campaign was launched under the tag-line "Return to the bar" making a pun at the return to normalcy after the COVID-19 pandemic and the down-to-earth need to return the washable cups to the bar after use.
The campaign ran as film, online and outdoor on bill boards and posters making the idea come full circle. Even the huge truck delivering beers to VEGA was clad in the campaign collage.
The film was shot and produced during hard core COVID-19 lock down. With all sorts of impossible restrictions we recreated the feeling of a booming live music venue.
VEGA and Tuborg wanted to cut down on throw away plastic, and introduced new washable cups. We created the concept, the cups and the campaign.
The idea was to create new unique collage-based cup designs based on vintage VEGA posters — the essence of reuse.
The campaign ran as a massive OOH covering busstops, beer trucks, posters and onsite.
