Legendary live music venue VEGA was on a misson to make some noise. We did the massive awareness campaign.
The campaign focused on the joy of anticipation - hanging out, drinking a beer, having that tune stuck in your head, awaiting. Exploding into all the emotions you associate with experiencing live music on stage.
VEGA is without a doubt the most legendary live music venue in Copenhagen celebrating more than 25 years of concerts in a historic building by famed architect Vilhelm Lauritzen.
The campaign was a joint venture between VEGA and long time collaborator and sponsor Tuborg.
When aske to remind everybody that VEGA is indeed great, we ignored the architectur and the artists, and turned the lens to the audience on the floor. We coined the concepet Moved By Music.
The insight was that experiencing live music is all about emotions. The idea was to zoom in on the audience and capture the mulititude of moods.
The campaign ran in the movies, on social media and outdoor in Copenhagen.
Legendary live music venue VEGA was on a mission to make some noice.
We did the massiv awareness campaign.
Moved by Music. The emotions displayed by the audience during concerts.
