We conceptualized and directed the film campaign introducing and informing the danes to a new series of bills. The film told the bigger story of the work The National Bank does in general, and the somewhat smaller story of the specific new designs of the bills. The motif of bridges run through the design and the movie. We are building bridges here, not walls.
Directing a big oldschool film campaign for The Danish National Bank seems the epitome of trust.
We are building bridges here, not walls.
The campaign ran digitally and as a TVC informing all Danes of the new bills.