For their anniversary, Danish cult running brand SAYSKY wanted to spread nothing but good vibes. Together, we created a campaign that encouraged runners to acknowledge each other out on the streets — with a smile, a wave, or a high five.
To bring the idea to life, we introduced a limited-edition running tee featuring a playful twist on the iconic SAYSKY logo: SAYHI. The shirt became both a symbol of the campaign and a wearable invitation to connect, reminding runners everywhere that sometimes the smallest gestures can carry the longest distance.
For their anniversary, Danish cult running brand SAYSKY wanted to spread the best possible vibes. Together, we created a campaign that encouraged runners to acknowledge each other out on the streets — with a smile, a wave, or a high five.
