Context
Pantone is known for defining color as a core part of brand identity.We were asked to create a campaign highlighting Pantone’s collaborations with global brands positioning them within a more elevated, design-conscious context.
Direction
We developed a visual concept where color drives the narrative.The film stages collaborative products—from brands such as Manchester United, Porsche, Netflix, Valentino, Clinique and Jägermeister—as distinct objects within a controlled, cinematic space.
Drawing on sci-fi references, each product appears suspended in its own environment, with emphasis on framing, perspective and color contrast.
Everything was shot in-camera, introducing a tactile quality that contrasts the otherwise precise visual language—grounding the work in physical color.
Impact
The campaign presents Pantone’s collaborations as expressions of brand identity rather than products.By combining a controlled visual language with a physical execution, the work balances precision with presence.
PATONE is the world's foremost authority on all things color. We were asked to create a univers presenting some of their major brand collabs.
