scholz

Context
Harris is a Copenhagen-based wholesaler of handpicked tiles and materials for architects, landscape architects and private builders.

The company needed a complete repositioning moving from traditional supplier to a more design-conscious and forward-looking brand, with an increasing focus on new materials and ESG-driven solutions.

Direction
We developed a new name and brand platform, reframing the offering from product supply to curated material selection.

At the core is a shift in perception: presenting tiles and surfaces not as functional components, but as tactile and visual elements in their own right.

We created a bold visual universe where materials are staged as abstract compositions highlighting texture, materiality and form.

The direction extends beyond tiles, supporting new material categories while maintaining a cohesive expression across print, digital and film.

Impact
Harris launched as a more distinct and contemporary brand, positioned within a higher-end and more progressive segment of the market.

The new direction supports both current offerings and future expansion—allowing the brand to evolve alongside changing demands in architecture and construction.