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Jägermeister wanted to reinvent themselves, and cater to a new demographic. We gave them Deer Bodega.

Deer Bodega is a music festival, a celebration of young talent, and a love letter to the neighborhoods of Copenhagen. Envisioned by us. Powered by Jägermeister.

The line up for the Deer Bodega events were a mix of young musicians, poets and DJ's. Curated by us.

The concerts were held at three distinctive neighborhood joints in Copenhagen. A minimalistic micro brewery, a rowdy dive bar, and an outdoor beer garden.

The vibe was heavy on party, but not mindlessly so. The artists touched upon subject matters such as disability, climate change, sexuality - all relating to being young in a rapidly changing world.

A unique visual identity and one of a kind decorations tied the events together.